The Customer Discovery Process

The Customer Discovery Process a core component of the COMPASS system. It proceeds from the work on Mission that tells, us over a defined time-scale, what the business needs to achieve and the outlines scale of innovation required to get us there. From there our purpose is to discover enough about customer situations to find a viable beachhead and outline the requirements on a solution to land there.

The following diagram shows the process involved:

Customer Discovery Process v1.7.pdf (48.0 KB)